Top 10 problems of online stores in 2013

  1. Price (flexible discounts)
  2. Variety of products (recommendations of analogues)
  3. Correct sizes (return rate too high)
  4. Site functionality (convenience and uninterrupted operation of the site)
  5. Speed ​​of work (if the loading time of the site increases by 1 second, the number of visitors decreases by 7%)
  6. Site Search (Quality Site Search)
  7. Incorrect information on the availability of goods (reliability of stocks)
  8. Navigation (test ergonomics)
  9. Discounts / sales (implement discounts for limited time and for customer categories)
  10. Images (no image - no sale)

You can read more about each item at Habré .